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  ON THE SHELF

For those who want a snapshot of entrepreneurial finance, get a copy of “Entrepreneurial Finance: Start-up to IPO” authored by Sirius founder Eugene Wong.

Many self help books have been written to guide entrepreneurs on how to be rich in monetary terms. This book, however, seeks to present a different perspective in starting a business venture and in assessing business success and wealth.

Written from the perspective of a venture capitalist, this book guides entrepreneurs on what to look out for when growing their business, and also provides answers to many common questions. It aims to help existing entrepreneurs who are facing fund raising issues, as well as new entrepreneurs starting out on their new ventures.

The book is also an account of Sirius’ experiences. By sharing their successes and failures, Sirius hopes others can learn from them.

To purchase a copy, please contact christella@sirius.com.sg.

“This is a short and very readable book for anyone starting a new business or growing a small business. It points out how to do better yet avoid the pitfalls common to many emerging businesses.” ~ Koh Boon Hwee, Chairman, DBS Bank

“Too many how-to books on entrepreneurship are full of hype and ‘rah-rah’ stories, or stuffed with jargon and buzzwords. This book is refreshingly straightforward, practical and useful. It also has elements of ‘ethical entrepreneurship’ which is sorely lacking today.” ~ Ho Kwon Ping, Founder and Chairman, Banyan Tree Group

“There are very few entrepreneurial finance books written for an Asian audience. Eugene’s book has definitely closed this gap and is a book written by an entrepreneur for entrepreneurs. You could almost sense the passion and commitment to entrepreneurship in the pages and chapters of the text. Well written and aptly illustrated with relevant examples, certainly a book to be shared with all SME leaders.” ~ Prof Annie Koh, Dean, Office of Executive & Professional Education, Singapore Management University.